Home

	GradMentor World's most comprehensive GRE prep tool.  Bigbook solutions, section tests, unlimited CATs, writing assessment, university selection, resumes, cover letters, college essays, vocabulary, and more.
	WordMentor World's most comprehensive GRE prep tool.  Bigbook solutions, section tests, unlimited CATs, writing assessment, university selection, resumes, cover letters, college essays, vocabulary, and more.
Career skills & Counseling
	CareerMentor     Scientific career counseling, training and recruitment assistance.   The most effective and complete tool (the only on on the web of its kind) in its category.  A web based psychometric, aptitude assessment service (Mirror), digital training in language, personality, career skills, computer and IT skills, corporate skills, resume creation software.
	EnglisMentor English training for non-English speakers. We start from the basics and take you to a comfortable level in this 90-hour training program, with training in reading, writing, speaking, and grammar. more...
For Institutions or Colleges
	DigitalMentor enables your institute (college or university) provide comprehensive career training to your students.   DM provides coaching in all the essential components of your career --- communication skills, life skills, personality skills, entrepreneurial skills, computer and IT skills --- in one single package.   Over 400 hours of digital programs and 1000 pages of books, and unlimited Web support makes this the only comprehensive training and career development tool on the web.

CAREER IN

WEB-MARKETING

A web site is more than just a catalogue. It does branding, advertising, cataloguing, sale and customer service. If you look at it all these are marketing activities. So, your web site is your biggest new generation marketing tool. 

Knowing the Ropes

Using web for marketing requires a slightly different approach than the regular brick and mortar skills. The main activities of a web marketer that are not a part of a brick and mortar marketer include 

          1. search engine submission, ranking, 
          2. Banner ads on relevant sites, 
          3. Competitor site analysis, 
          4. Link exchanges, 
          5. Customer service and 
          6. Identifying target markets in newsgroups and chat forums etc. 

Web-Marketing Qualities

•  The person needs to browse the web to identify various marketing strategies being employed by the web businesses. In addition, he/she needs to employ common sense to identify the strategies that might or might not work in his/her case. 

• Another important task of a web marketer is the ability to identify products and services of other companies that can be sold to the market segment that your web site is attracting. 

• Finally, the web marketer needs to change the strategies much faster than the regular marketer to keep pace with recent developments.

Web marketing needs as much if not more communication skills (in particular writing skills) than the brick and mortar businesses. 

Strategies to Sell

In addition to these qualities, the web marketer should also be well versed with the more regular business processes like product design, branding, publicity etc. in the offline world. 

Watch this space for more